Main Content

Home Marketing Checklist

1. Find a great real estate agent
Luckily, you are on my website and have found me!

2. Consider your curb appeal
Make sure the first thing prospective buyers see of your home entices them to want to see more.
Yes, for better or worse, buyers do tend to judge a book by its cover. By investing some effort in
relatively easy fixes like planting colorful flowers and repainting your front door, the outside of
your house can beckon them to come on in.

3. Declutter living areas
Less is definitely more !
Do a clean sweep of counters, windowsills, tables, and all other visible areas, and then tackle
behind closed doors: closets, drawers, and cupboards—since virtually nothing is off-limits for
curious buyers. And if the house is overflowing with stuff, they might worry that the house won’t
have ample space for their own belongings.
Take the excess and donate or pack it up for a storage space. The bonus to taking care of this now
is that it’s one less chore you’ll have to do when it’s actually time to move.

4. Depersonalize your space
The next step on your declutter list? You want to remove any distractions so the buyers can
visualize themselves and their family living in the property.
Family photos, as well as bold artwork and furniture that might make your home less appealing to
the general public. The goal is to create a blank canvas on which house hunters can project their
own visions of living there, and loving it.

5. Repaint walls to neutral tones
You might love that orange accent wall, but if it’s your potential buyer’s least favorite color, that
could be a turnoff.
“You’re pretty safe with a neutral color because it’s rare that someone hates it, but the other
benefit is that a light color allows [buyers] to envision what the walls would look like with the
color of their choice.

6. Touch up any scuff marks
Even if you’re not doing a full-on repainting project, pay special attention to scrubbing and then
touching up baseboards, walls, and doors to make the house sparkle and look cared-for.

7. Fix any loose handles
A small thing, sure, but you’d be surprised by the negative effect a loose handle or missing
lightbulb can have on a buyer.

8. Add some plants
Green is good, because plants create a more welcoming environment. You might also want to
consider a bouquet of flowers or bowl of fruit on the kitchen counter or dining table.

9. Conduct a smell test
Foul odors, even slight ones, can be a deal breaker, and the problem is that you might not even
notice them.

If the smells are pervasive, you might need to do some deep cleaning, because many buyers are
on to your “masking techniques” such as candles or plug-in room deodorizers.

10. Clean, clean, clean
And then clean some more. You want your property to look spotless. Take special care with the
bathroom, making sure the tile, counters, shower, and floors shine.

11. Hide valuables
From art to jewelry, make sure that your treasures are out of sight, either locked up or stored
offsite.

12. Consider staging
Does your house scream 1985? Nothing invigorates a house like some new furnishings or even
just a perfectly chosen mirror. The key is getting your home staged by a professional. Home
stagers will evaluate the current condition and belongings in your house and determine what
elements might raise the bar. They might recommend you buy or rent some items, or they might
just reorganize your knickknacks and bookshelves in a whole new (that is, better) way.